Frill Pricing Explained: Plans, Idea Limits and Add-ons
Frill is an ideas board, roadmap and announcements tool with surveys built in. Its pricing does not count seats or end users: every paid plan has unlimited admins, teammates, widgets and tracked users. What you pay for instead is how many ideas you can keep open, how many surveys you run, and a set of add-ons for privacy and white labelling. This post explains each plan, what moves you up, and what a small app team would pay.
We make FeedbackKit, so read this with that in mind. Every Frill fact below comes from Frill's own pricing page, checked on 17 October 2026, including the yearly prices behind its billing toggle. The page shows prices with a $ sign. Check it before you buy, as plans change.
The short version
- Four plans: Startup, Business, Growth and Enterprise, billed monthly or yearly.
- Startup caps you at 50 active ideas. Business and above have unlimited ideas.
- Admins, teammates and tracked users are unlimited on every paid plan, so team size does not change the price.
- Privacy, Surveys and White Labeling are add-ons with no price on the page, and all three come with Growth.
- No free plan. A 14-day trial needs no card. FeedbackKit costs $0, $15 or $39 a month.
Frill's plans
| Plan | Billed monthly | Billed yearly (per month) | Active ideas | Surveys of each type |
|---|---|---|---|---|
| Startup | $25 | $22 | 50 | 1 |
| Business | $49 | $44 | Unlimited | 3 |
| Growth | $149 | $136 | Unlimited | Unlimited |
| Enterprise | $349 | $319 | Unlimited | Unlimited |
The survey column counts each survey type separately: NPS, CSAT, open feedback, quick polls and idea polls. Startup gives you the ideas board, roadmap, announcements and widget with a 50-idea cap. Business lifts the cap and allows three surveys of each type. Growth includes the Privacy, Surveys and White Labeling add-ons. Enterprise is sold through sales and adds SOC 2 compliance, audit logs, IP whitelisting, dedicated hosting and dedicated support.
What drives the price up
The active-idea cap
Startup allows 50 active ideas. An app with an engaged audience can pass that quickly, and then the step is Business. The pricing page does not define what makes an idea active, so ask Frill how closed or completed ideas count before you rely on the cap.
Surveys
If you want more than one survey of a type on Startup, or more than three on Business, you need the Surveys add-on or Growth.
Add-ons
The three add-ons are:
- Privacy: a private board, pre-approved ideas and users, private ideas and access by invitation.
- Surveys: unlimited surveys.
- White Labeling: removes the "Powered by" tagline, adds your favicon and sends email from your own domain.
The page shows no price for any of them, so you will need to ask Frill. If you want two or three of them, Growth may be the simpler route, since it includes all three.
What does not raise the price
Admins, teammates, widgets and tracked users are unlimited on every paid plan. A team of six pays the same as a team of one.
What a small app team actually pays
A small app with a short backlog
- Under 50 active ideas: Startup, $22 × 12 = $264 a year billed yearly, or $25 × 12 = $300 billed monthly.
A growing app with a team of four
- The backlog has passed 50 active ideas, so the plan is Business: $44 × 12 = $528 a year billed yearly, or $49 × 12 = $588 billed monthly. All four people are covered.
- If the team also wants a private board and no Frill branding, the choice is Business plus two add-ons at prices Frill quotes on request, or Growth at $136 × 12 = $1,632 a year ($149 × 12 = $1,788 billed monthly).
Free plan and trial
Frill has no free plan. Its 14-day free trial needs no credit card.
How Frill's pricing compares with FeedbackKit
FeedbackKit has three plans, priced in US dollars on our pricing page:
- Free, $0: 1 project and 10 visible feedback items per project, with no integrations or team members.
- Pro, $15 a month or $150 a year: 2 projects, unlimited feedback, all integrations and a choice of which statuses a project uses.
- Team, $39 a month or $390 a year: unlimited projects, plus team members and roles.
On every FeedbackKit plan, your users vote and comment inside your app through native SDKs, and you can sort requests by the total MRR of the users behind them, which your app passes through the SDK. The price does not change with how many of your users vote.
| Case | Frill (billed yearly) | FeedbackKit (billed yearly) |
|---|---|---|
| Solo, short backlog | Startup, $264 a year | Free, $0, if 10 visible items is enough; otherwise Pro, $150 a year |
| Team of four, larger backlog | Business, $528 a year | Team, $390 a year |
| What the price scales with | Idea cap, surveys, add-ons | Projects, feedback cap, team members |
| Seats | Unlimited on every paid plan | None on Free and Pro; members and roles on Team |
| Free plan | No, a 14-day trial | Yes |
Two fair points. Frill's seat model is generous: if a large team needs access, Frill never charges for the extra people, while FeedbackKit needs its Team plan for anyone beyond the owner. And Frill's price includes a hosted public roadmap, announcements and NPS and CSAT surveys, which FeedbackKit does not have. FeedbackKit has no changelog or surveys for your users; it can show a roadmap and a board of requests on your own website through an iframe, and visitors can vote on the board when you turn voting on. Where FeedbackKit differs is the app itself: native SDKs for Swift, Kotlin, Flutter and React Native put the request list inside your app, rather than a web widget.
Here is how that looks in FeedbackKit, with sample data from a fictional hiking app:
Requests sorted by MRR
Choose Frill if…
- Your product is a website or web app, and an ideas board, roadmap and announcements in one widget fit it.
- You want NPS, CSAT and polls in the same tool as feature requests.
- Many people on your side need access and you want that at no extra cost.
Choose FeedbackKit if…
- Your users are in a native iOS, macOS, Android, Flutter or React Native app and you want voting in native UI.
- You want unlimited feedback for $150 a year as a solo developer, without an idea cap.
- You want requests ranked by MRR on every plan, and status sync with GitHub, Linear, Notion, ClickUp, Monday.com, Trello, Airtable, Asana or Basecamp on Pro and up.
For more detail, see the FeedbackKit and Frill comparison and our list of Frill alternatives. If an in-app board suits your app, start free with FeedbackKit.